Telephone Tracking allows you to track calls out of your website and know exactly what advertising activity brought them whether it was from another website, Google or your own paid search effort.
So no more will you have to guess how your caller has discovered you.
Telephone monitoring is a vital tool for any business that spends money on advertisements across multiple stations. Customers with AdWords possess an intrinsic need to track the calls that relate to their keywords, to be able to understand which keywords provide call conversions. Call Conversions With no visibility of call conversions, it is simply not feasible to work out if your investment from the keywords on your portfolio is delivering value or not. Is just monitoring AdWords call conversions enough?
Most clients are looking to track not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call monitoring system like Call Conversions Tracking comes from, as it allows you to see your ROI for every one of these vital channels not only Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, key to the success of any business.